Create customer lifetime value – Customer-centric enterprises move beyond transactional mentality and instead focus on the total relationship with a customer over the natural life of the solution.Build whole product solutions – Customer-centric enterprises design a complete solution for the user’s needs, ensuring that the initial and long-term experience(s) of the customer is optimal and evolves as needed.Think and feel like the customer – Customer-centric enterprises are empathetic, and endeavor to see the world from their customer’s point of view.Instead, they invest the time to identify customer needs and build solutions that address these needs. Understand the customer’s needs – Customer-centric enterprises move beyond merely listening to customers who ask for features.Focus on the customer – Customer-centric enterprises use market and user segmentation to align and focus the enterprise on specific, targeted user segments.Whenever a customer-centric enterprise makes a decision, it deeply considers the effect it will have on its end users. Lean-Agile Enterprises accomplish these goals by applying Design Thinking, an iterative solution development process that ensures solutions are desired by customers and users while also ensuring the solution is feasible, economically viable, and sustainable throughout its lifecycle.Īgile Product Management serves as the central coordinating function for bringing new solutions to market while also ensuring the ongoing success of existing products.
Customer-centric governments and nonprofits create resilience, sustainability, and the alignment needed to fulfill their mission. Customer-centric businesses create greater profits, increase employee engagement, and more thoroughly satisfy customer needs. Customer Centricity and Design ThinkingĬustomer centricity is a mindset and way of doing business that focuses on creating positive engagements as customers experience the products and services the enterprise offers. The sections that follow describe each of these dimensions of agile product delivery in greater detail. DevOps and the Continuous Delivery Pipeline – DevOps and the Continuous Delivery Pipeline creates the foundation that enables Enterprises to release value, in whole or in part, at any time to meet customer and market demand.Decoupling the release of value assures customers can get what they need when they need it. Develop on Cadence Release on Demand – Developing on cadence helps manage the variability inherent in product development.Customer Centricity and Design Thinking – Customer centricity puts the customer at the center of every decision and uses design thinking to ensure the solution is desirable, feasible, viable, and sustainable.Three Dimensions of agile product delivery As illustrated in Figure 1, there are three dimensions to agile product delivery. These capabilities are mutually supportive and create opportunities for sustained market and service leadership. To be sure that the enterprise is creating the right solutions for the right customers at the right time, they must balance their execution focus with a customer focus. In order to achieve Business Agility, enterprises must rapidly increase their ability to deliver innovative products and services. These core competency assessments, along with recommended improvement opportunities, are available from the Measure and Grow article. Each core competency is supported by a specific assessment, which enables the enterprise to assess their proficiency. It is one of the seven core competencies of the Lean Enterprise, each of which is essential to achieving Business Agility. Geoffrey Moore, Escape Velocity Agile Product DeliveryĪgile Product Delivery is a customer-centric approach to defining, building, and releasing a continuous flow of valuable products and services to customers and users. Specifically, you can take the time to develop and bring to the table an outside-in, market-centric perspective that is so compelling and so well informed that it can counterbalance the inside-out company-centric orientation of last year’s operating plan.
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